Virgin media signs a new 3-year deal with iCONX to use its industry-leading Routing & Trading software

iCONX are delighted to announce that Virgin Media has chosen the iCONX Routing and Trading software and services, to complement the existing iCONX software in use by Virgin Media. iCONX Routing and Trading will enable Virgin Media to automate its growing trading management operations and provide essential data insights to its wholesale team.

Speaking on behalf of Virgin Media, Commercial Performance Manager Berenice McGurk commented: “We are delighted to have selected iCONX to improve our trading capability in wholesale voice. We are looking forward to using the iCONX Routing and Trading software to support our growing wholesale business”.

Virgin Media Ireland is the largest national digital cable provider, and offers broadband internet, digital television and telephony services to its Irish customer base. iCONX has been working closely with the Virgin Media team for 15 years+ to provide interconnect billing capability for its fixed and mobile voice traffic, and this continues to deliver value to its wholesale business.

Virgin Media will extend the existing managed services provided by the iCONX team of experts – to perform system maintenance, performance monitoring and manage the routing agreement and network updates that are necessary for the routing and trading operations. In addition, the iCONX Routing and Trading software will provide access to key report data that is essential for management of its wholesale business.

Commenting on behalf of iCONX, Director of Interconnect Services Sacha Jones, shared “We are delighted to extend our working relationship with Virgin Media. We are confident that our state-of-the-art Routing and Trading capability will enable Virgin Media to thrive and further grow their wholesale business. We look forward to working with Berenice and her team, in this dynamic area of wholesale telecom”.

The wholesale telecommunications market for international voice is more competitive than ever. The business environment is growing in complexity with trading challenges including OBR, dial code management, incremental rates and bilateral agreements. These complexities are all increasing pressure on margins and market share of international voice traffic. Telecommunication providers require intelligent call routing to identify the optimal quality routing at the best price, where complex bilateral commitments are supported. iCONX Routing and Trading is an innovative business application for managing call routing rules, quality, pricing and bilaterals for least cost routing and trading of international wholesale voice traffic.