We were thrilled to connect with partners, customers, and peers at DTW24 – Ignite in Copenhagen last week —a highlight in the telecommunications calendar. This year’s agenda focused on AI-native solutions within our industry, exploring how data, technology, and human experience seamlessly intersect.

Accelerating Digital Transformation and AI Adoption 

The event underscored the rapid pace of digital transformation and AI adoption. Surprisingly, 70% of digital transformation projects reportedly fail. However, the silver lining lies in the detailed use cases and lessons learned from industry leaders including Aria, BICS, Telia, MTN and Netcracker.

A programmatic approach emerged as a key strategy, especially for AI adoption. Ensuring flawless AI configuration becomes critical, as it can directly impact revenue when used for decision making. Where successful, telcos gain a competitive edge by enhancing customer experiences, reducing churn, streamlining product launches, and prioritising personalised customer-centric approaches.